{"id":806,"date":"2021-09-14T14:31:17","date_gmt":"2021-09-14T12:31:17","guid":{"rendered":"https:\/\/www.themoneytizer.com\/blog\/?p=806"},"modified":"2022-05-09T17:12:57","modified_gmt":"2022-05-09T15:12:57","slug":"seis-consejos-para-una-newsletter-eficaz","status":"publish","type":"post","link":"https:\/\/es.themoneytizer.com\/blog\/consejos-para-los-editores\/seis-consejos-para-una-newsletter-eficaz\/","title":{"rendered":"Seis consejos para una newsletter eficaz"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<p>La mitad de los internautas conceden menos de 10 segundos a una newsletter. Es importante entonces que tu newsletter est\u00e9 bien pensada si quieres obtener una tasa de apertura elevada. La newsletter te permite tener una relaci\u00f3n privilegiada con tus contactos: recibir\u00e1n directamente el mensaje transmitido, al contrario que un post en <a href=\"https:\/\/es.themoneytizer.com\/blog\/consejos-para-los-editores\/aumenta-tu-trafico-con-las-redes-sociales\/\">redes sociales<\/a>, por ejemplo. Aqu\u00ed te damos algunos consejos para lograr una newsletter de \u00e9xito.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Un t\u00edtulo corto y directo<\/strong><\/h3>\n\n\n\n<p>Es importante que el asunto de tu email sea directo. De hecho, debe incitar a hacer clic y captar la atenci\u00f3n r\u00e1pidamente. El objetivo es despertar la curiosidad del lector y darle ganas de comprobar qu\u00e9 hay en el email. Elige frases cortas, una cifra que marque o una pregunta, por ejemplo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Un contenido coherente y pertinente<\/strong><\/h3>\n\n\n\n<p>Despu\u00e9s de haber conseguido atraer la atenci\u00f3n de tu contacto, es necesario que tu contenido sea pertinente y coherente con tu marca. No hay que enviar una newsletter solo por enviarla. Debe ser pensada y tener un objetivo preciso. Puedes, por ejemplo, presentar una novedad de tu marca o la actualizaci\u00f3n de un producto. Puedes tambi\u00e9n llevar al lector hacia tu blog compartiendo un art\u00edculo. Un concurso o incluso una promoci\u00f3n son otras ideas de newsletter. Escribe a tu contacto como si lo hicieras a un amigo. Hay que establecer una relaci\u00f3n de proximidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Una composici\u00f3n atractiva<\/strong><\/h3>\n\n\n\n<p>Una vez que hayas encontrado un contenido eficaz para tu email, es necesario maquetarlo. Tu texto no debe ser demasiado largo para no asustar el lector. Ve a lo esencial, construye frases cortas y simples. Te aconsejamos un centenar de palabras divididas en varios p\u00e1rrafos. En definitiva, no intentes hacer un dise\u00f1o complicado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Un call to action<\/strong><\/h3>\n\n\n\n<p>Como ya hemos se\u00f1alado, tu newsletter debe tener un objetivo preciso. Intenta insertar un \u2018call to action\u2019 en tu mail. Se trata de un bot\u00f3n que dirige al lector hacia el objetivo de la newsletter. Puede ser la reserva de una cita, una compra o una inscripci\u00f3n. Debes colocarlo en un lugar bien visible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 \u00a1Libertad!<\/strong><\/h3>\n\n\n\n<p>El objetivo no es molestar a tus contactos con newsletters demasiado repetitivas e intrusivas. Asegura una frecuencia de env\u00edo regular, pero tampoco demasiado intensa. A\u00f1ade la posibilidad de darse de baja. Es una obligaci\u00f3n normativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 Personalizaci\u00f3n<\/strong><\/h3>\n\n\n\n<p>Encuentra una herramienta que te permita ser personal con tus contactos. En <a href=\"https:\/\/es.themoneytizer.com\/blog\/mercado-publicitario\/comparacion-entre-the-moneytizer-y-ezoic\/\">The Moneytizer<\/a> utilizamos Sendinblue, que permite personalizar la direcci\u00f3n del destinatario. Evita los emails del tipo <a href=\"mailto:contact@entreprise.com\">contact@entreprise.com<\/a> y prioriza las direcciones personales. Tambi\u00e9n puedes insertar variables como el nombre del contacto para personalizar tu email.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>No dudes en buscar la inspiraci\u00f3n en l\u00ednea o en las newsletters que recibes en tu bandeja de entrada. El objetivo es que tus contactos se alegren al recibirla.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La mitad de los internautas conceden menos de 10 segundos a una newsletter. Es importante entonces que tu newsletter est\u00e9 bien pensada si quieres obtener una tasa de apertura elevada. La newsletter te permite tener una relaci\u00f3n privilegiada con tus contactos: recibir\u00e1n directamente el mensaje transmitido, al contrario que un post en redes sociales, por [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seis consejos para una newsletter eficaz - TheMoneytizer<\/title>\n<meta name=\"description\" content=\"La mitad de los internautas conceden menos de 10 segundos a una newsletter. 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